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Goodbye 2018 - Hello Leuchtfeuer! Please meet our Online Marketing team, now by their own name: Leuchtfeuer Digital Marketing

 

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- Created by Florian Walter

The TYPO3 conference T3CON18 took place from October 30th to 31st in Berlin. We were invited and Ekkehard Gümbel gave a talk about Marketing Automation with TYPO3. The topic led to great interest and the following feedback was impressive.

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- Created by Florian Walter

The new look of an agency website is always an exciting experience. To get a real look behind the scenes, we interviewed relaunch project manager Thomas Esders.


He is the answer to all the things that cannot be seen from the outside.

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- Created by Ekkehard Gümbel

Die Datenschutz-Grundverordnung (DS-GVO) tritt in Kraft - und eine nie dagewesene Flut an Abmahnungen wird die Republik überziehen. Etwas mehr Spekulation gefällig? Bitteschön!

Außerdem gehen wir natürlich auch darauf ein, wie einfach man sich schützen kann.

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- Created by Thomas Esders

There are websites whose sole purpose is to provide a reader with information. But as a rule of thumb, the Internet presence is more of an entry point to something more, such as business initiation or recruitment.


In order to activate this entry point, the first step must come from the website visitor, the provider would naturally like to promote this - we are talking about the concept "Call To Action" (CTA), the incentive for users to take this crucial first step, but what does that look like…

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- Created by Florian Walter

In our past contributions, we have already repeatedly addressed topics within the field of Google optimization. With the extension module "Yoast SEO for TYPO3" we present another tool today that makes the daily work with TYPO3 more comfortable: It helps you to write SEO-optimized content without having to do much extra work.

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- Created by Ekkehard Gümbel

Acceptable response times are expected by every visitor of a website today, and in reality you want to have response times that are really good. And for Google & Co. this has long since become a criterion.


 

On the other hand, every website is usually maintained in one place and "put online" right there - so what can I do to make sure that users on the other side of the globe experience a good user experience?

 


One answer is to bring content closer to the user, using Content Delivery…

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- Created by Florian Walter

Moderne Analysewerkzeuge bieten vielseitige Möglichkeiten, Website-Besucher und deren Verhalten auf dem eigenen Auftritt besser zu verstehen. Zugriffsdaten werden erfasst, aufbereitet und geben tiefe Einblicke (z.B. über gut und schlecht funktionierende Seiten, gefragte und uninteressante Seiten, …) – primär mit dem Ziel, die Website immer besser zu machen.

 

Heute geben wir eine Übersicht über die Funktionen von zwei der meistgenutzten Auswertungstools, Google Analytics und Piwik, um bei der…

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- Created by Florian Walter

Mit Andreas hat unser TYPO3 Entwickler Team erneut Verstärkung bekommen. Wir sagen: Herzlich willkommen!

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- Created by Ekkehard Gümbel

Zu den ungeliebten, aber leider nicht ganz zu vernachlässigenden Themen, mit denen jeder Website-Betreiber sich beschäftigen muss, gehören die juristischen. Und zu allem Überfluss ist die Lage von vielen Unsicherheiten sowie stetigem Wandel gekennzeichnet.

Dieser Artikel soll daher vor allem einen ersten Überblick verschaffen und Einstiegspunkte geben. (Dennoch vorab die notwendige Klarstellung: Diese Hinweise sind nach bestem Wissen und Gewissen, aber völlig ohne Gewähr. Eine verbindliche…

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