References

UNITED GRINDING GROUP

RELAUNCH WITH SWISS PRECISION GRINDING

The UNITED GRINDING Group

is an internationally operating mechanical engineering company and has been relying on Bitmotion as its digital agency since 2011.

With its eight corporate brands, the UNITED GRINDING Group is one of the world market leaders in the field of grinding, laser and eroding machinery for hard fine processing.

Mechanical Engineering
8 corporate brands
Over 20 production, service and sales locations
10 languages
2.500 employees

A SINGLE TYPO3 APPEARANCE FOR EIGHT CORPORATE BRANDS

Re-launching the corporate identity of the UNITED GRINDING Group's altogether eight corporate brands in ten languages - at the beginning of 2019, we were allowed to implement this exciting and challenging relaunch project for the UNITED GRINDING Group.

An essential part: a modern surface and a high degree of functionality, both for editors and for end customers..

Various ways of contacting the relevant UNITED GRINDING contact person are convincing due to their particular user-friendliness: Interactive maps, location finder for agencies and factories as well as country-specific contact persons offer the website visitor a high degree of functionality - of course also in a mobile version.

In addition, the user-oriented contact possibilities for UNITED GRINDING play an important part, especially with regard to generating leads.

Another highlight: The visually appealing presentation of the diverse United Grinding solutions, which offers customers a comprehensive model overview and a wide range of filter functions. All technical data can of course be maintained transparently and supplemented by UNITED GRINDING in the TYPO3 backend. 

With this relaunch project, a special focus was placed on the use of the TYPO3-integrated translation tool LanguageWire. The tool is particularly helpful for editors: with just a few clicks, translations of individual modules or entire page sections can be requested in the TYPO3 backend, which can then be integrated directly within TYPO3.

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